Situated in the heart of London’s West End, Soho has been one of the capital's coolest destinations for more than 100 years. Ninety streets packed into one incredible square mile, Soho is the kind of place where there is always something exciting happening and you’ll never be short of things to see and do. A magnet for famous artists and writers, actors and musicians, Soho has attracted everyone from Karl Marx to The Sex Pistols over the years and remains a buzzing centre of activity today with hundreds of independent shops, creative businesses, bars, cafes, and restaurants.